Idrija, Slovenia's UNESCO-listed mercury mining town, is at the heart of an innovative pilot to re-think the digital-physical experience of cultural heritage. The 5DCulture initiative is exploring ways to repurpose existing 3D models for tourism without breaking the bank on new technology.
In Idrija, 3D models were created of the
Idrija Kamšt, a large water-powered pumping device, and a reconstruction of a colossal
rotary kiln for smelting cinnabar ore.
Arctur, a high-tech company from Slovenia and also a partner in the 5DCulture project, digitally captured these two UNESCO World Heritage sites using photogrammetry, laser scanning, and 3D modeling. They subsequently developed an Augmented Reality app for the Idrija Kamšt and a Virtual Reality experience for the rotary kiln. Several years prior, a 3D model of the Idrija Klavže water barriers had been created in a collaboration between the Idrija Mercury Heritage Management Centre and Arctur, one of the first of its kind in Slovenia.
Fast forward to 2024. How could we reuse these 3D models in a new context without investing heavily in new hardware or complex programming? This was the central challenge when the 5DCulture project began.
Arctur and
IN2, lead partner of the 5DCulture project and a German software development company specializing in web-based solutions, proposed an innovative idea: reimagining the postcard using eye-catching mini-holograms.
Postcards are a timeless tourism classic, serving as both a memento and a greeting. But can they be more than just clichéd images? Can they educate, inform, entice, and inspire?
Perhaps the answer lies in adding a digital dimension. In this case, two layers: an online presentation using the user-friendly
WeaveX tool and a small, easily assembled holographic pyramid showcasing a 3D model. By combining physical and digital elements, we're creating an immersive experience that brings history to life.
Imagine scanning a QR code on a postcard to uncover the rich story behind a historic site. Then, assemble a small holographic pyramid to witness a 3D model of the landmark floating before your eyes. It's a blend of old-world charm and cutting-edge technology that redefines the souvenir.
Currently in the testing phase, these innovative postcards are being offered as free gifts to families visiting Idrija. Their feedback will shape the future of this exciting concept.
We believe this approach has the potential to revolutionize how cultural heritage is presented to visitors. By sharing our methods and tools, we hope to inspire other destinations to unlock the value of their 3D models and create unforgettable experiences for their guests.
