This project builds on the past experiences of Centraal Museum Utrecht (CMU) and the European Fashion Heritage Association (EFHA) in using 3D historical objects and augmented reality (AR) solutions to extend fashion collections beyond the museum’s physical space. As part of the “Virtual Fitting Room” pilot, a virtual try-on web application was developed in collaboration with project partner FBK, utilising Snap Lens Studio and Camera Kit. This application allows users to virtually try on garments using their smartphone or laptop cameras.

The app includes a selection of digitised historical hats from the CMU collection, which users can “wear” virtually. The AR technology automatically adjusts the size and position of each hat to fit the user’s head, creating a realistic and engaging experience. The virtual try-on app is accessible online here, enabling users to interact with historical fashion pieces from any location.

This initiative allows visitors to engage with historical objects and imagine what it would be like to wear them, while also helping the museum disseminate and add value to its digitised collections, offering a more personal and interactive experience.

The “Virtual Fitting Room” app was also showcased at CMU in the “Mode*Chapeau” exhibition, which ran from May to September 2024. In this exhibition, visitors could use a “digital mirror” to virtually wear hats on display through the app.

By pushing the boundaries of technology and incorporating these reuse scenarios, EFHA, CMU and FBK aim to demonstrate innovative ways for people to learn about, appreciate, and connect with our shared fashion heritage.

Learn more about the tool here.